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We are a team experienced in international companies with a deep understanding of the local market. We generate outstanding relationships with our clients based on trust & shared objectives. We are committed to fulfilling our agreements in an authentic partnership, building on our proprietary SOCD methodology

  • We are a unique omni-channel sales committee on the market, gathering expertise in all sales channels: modern
    trade, wholesale, specialists, e-commerce, on trade, institutional and direct sales.
  • We are a multi-category hub with a precise understanding of market drivers and trends with the objective to
    create value for the short and the long terms.
  • SOCD methodology allows us to split the market in sales 36 sub-channels to design an ad-hoc distribution
    strategy for each of our brands and products in line with the brand positioning and to seek the highest impact
    on the market within the BLN Brands value strategy.
  • “Glocal” philosophy: think global, act local. We are experienced in driving global brands in international leading
    companies. We developped sensitivity as Brand Owners to design and to implement meaningful sales initiatives,
    building on a regionalized structure and ad-hoc strategies.
  • Top 3 average RSP on the market, generating value all through the value chain: our clients, our brand owners
    and BLN Brands.
  • 1.5 M Cases, 11 categories, 87 sales experts supported by 212 merchandisers and push girls to serve 200 Off trade customers in 23 cities.

Our challenge is to be as close as possible with our consumers and clients. Our goal is to connect with the market, bringing life experiences for all the brands of our partners. We understand the different types of consumers across Mexico as well as the seasonality. Thanks to our SOCD we fulfill the market needs.

  • We service all key cities across the country and embrace their diversity. We segment the on trade channel in 19 subchannels
    covering Restaurants, Hotels and Night Clubs. Together with the marketing team, the brand owners and our regional managers we design specific plans and recommendations for consumer targets, outlets profiles and region characteristics, deploying our SOCD methodology.
  • “Night on trade team”, multiregional team leading the channel, tackling opportunities across the country, sharing best
    practices improving the performance of our brands in the night.
  • México, one of the most visited countries in the word, with more than 30 million tourists per year, 30% coming from USA
    & Canada. We have a specialized team focus on the main touristic areas: Cabos, Puerto Vallarta, Cancún and San Miguel
    de Allende.
  • Follow up of the performance with our own sales force software named “OPI” (On Premise Intelligence). We monitor any
    agreed KPI at the account level such as volume, visibility, brand activations, listings and trainings.
  • On trade universe with 2,200 accounts, serviced by a team of 31 sales executives, divided in 6 regions.

Our goal is to bring the magic of our brands to life, connecting them with consumers' needs. As The House of Houses, we exist to treat our partner brands in Mexico in the same way they would treat them themselves. A marketing team with diverse backgrounds (Spirits, FMCGS, Luxury) that can understand different brands' DNA and capitalize on their opportunities & challenges, adapting like a chameleon to address the diversity of brands and products in line with our partners’ needs.

  • 6 business units encompass 11 different categories. BLN Brands has positioned iconic global and local brands as consumers
    favorites in Mexico. Our team adapts as a chameleon according to each brand needs with strategic capabilities that can
    translate global strategies to ad-hoc local marketing plans, brand campaigns, and BTL activities.
  • Every year the team designs and executes plans for a sum of 30 million dollars investments, where each brand gets a specific
    plan based on market / consumers opportunities and a selective distribution strategy. More than 1,000 on trade accounts are
    activated from fine dining restaurants to high energy night clubs, 1,600 off trade accounts activated annually in modern trade,
    specialized stores, convenience or e-commerce, and 8 million dollars communication plans that goes from TV, OOH, Digital, PR,
    and marketplaces ads.
  • The team tracks each of our partners performance through monthly business reviews including sales performance, control of
    A&P investments, an omni-channel activation tracker. Objective is to ensure alignment with plans and agreed targets, as well as
    to design potential corrective actions and additional initiatives to drive growth.
  • We have agency partners (Digital, Media, PR) in our network that insert our brands into contemporary cultural settings & help
    us to understand our consumer needs. In addition, tools such as social bakers for social listening and Kantar brand tracking
    studies give us vital market insights to build on.
  • Data strongly drives our decisions. Our business intelligence team can find market insights using different data points from
    ISCAM, NIELSEN, and IWSR that we use to strengthen our brand plans.

Our goal is to bring the magic of our brands to life, connecting them with consumers' needs. As The House of Houses, we exist to treat our partner brands in Mexico in the same way they would treat them themselves. A marketing team with diverse backgrounds (Spirits, FMCGS, Luxury) that can understand different brands' DNA and capitalize on their opportunities & challenges, adapting like a chameleon to address the diversity of brands and products in line with our partners’ needs.

  • 6 business units encompass 11 different categories. BLN Brands has positioned iconic global and local brands as consumers
    favorites in Mexico. Our team adapts as a chameleon according to each brand needs with strategic capabilities that can
    translate global strategies to ad-hoc local marketing plans, brand campaigns, and BTL activities.
  • Every year the team designs and executes plans for a sum of 30 million dollars investments, where each brand gets a specific
    plan based on market / consumers opportunities and a selective distribution strategy. More than 1,000 on trade accounts are
    activated from fine dining restaurants to high energy night clubs, 1,600 off trade accounts activated annually in modern trade,
    specialized stores, convenience or e-commerce, and 8 million dollars communication plans that goes from TV, OOH, Digital, PR,
    and marketplaces ads.
  • The team tracks each of our partners performance through monthly business reviews including sales performance, control of
    A&P investments, an omni-channel activation tracker. Objective is to ensure alignment with plans and agreed targets, as well as
    to design potential corrective actions and additional initiatives to drive growth.
  • We have agency partners (Digital, Media, PR) in our network that insert our brands into contemporary cultural settings & help
    us to understand our consumer needs. In addition, tools such as social bakers for social listening and Kantar brand tracking
    studies give us vital market insights to build on.
  • Data strongly drives our decisions. Our business intelligence team can find market insights using different data points from
    ISCAM, NIELSEN, and IWSR that we use to strengthen our brand plans.

Our goal is to bring the magic of our brands to life, connecting them with consumers' needs. As The House of Houses, we exist to treat our partner brands in Mexico in the same way they would treat them themselves. A marketing team with diverse backgrounds (Spirits, FMCGS, Luxury) that can understand different brands' DNA and capitalize on their opportunities & challenges, adapting like a chameleon to address the diversity of brands and products in line with our partners’ needs.

  • 6 business units encompass 11 different categories. BLN Brands has positioned iconic global and local brands as consumers
    favorites in Mexico. Our team adapts as a chameleon according to each brand needs with strategic capabilities that can
    translate global strategies to ad-hoc local marketing plans, brand campaigns, and BTL activities.
  • Every year the team designs and executes plans for a sum of 30 million dollars investments, where each brand gets a specific
    plan based on market / consumers opportunities and a selective distribution strategy. More than 1,000 on trade accounts are
    activated from fine dining restaurants to high energy night clubs, 1,600 off trade accounts activated annually in modern trade,
    specialized stores, convenience or e-commerce, and 8 million dollars communication plans that goes from TV, OOH, Digital, PR,
    and marketplaces ads.
  • The team tracks each of our partners performance through monthly business reviews including sales performance, control of
    A&P investments, an omni-channel activation tracker. Objective is to ensure alignment with plans and agreed targets, as well as
    to design potential corrective actions and additional initiatives to drive growth.
  • We have agency partners (Digital, Media, PR) in our network that insert our brands into contemporary cultural settings & help
    us to understand our consumer needs. In addition, tools such as social bakers for social listening and Kantar brand tracking
    studies give us vital market insights to build on.
  • Data strongly drives our decisions. Our business intelligence team can find market insights using different data points from
    ISCAM, NIELSEN, and IWSR that we use to strengthen our brand plans.

Our goal is to bring the magic of our brands to life, connecting them with consumers' needs. As The House of Houses, we exist to treat our partner brands in Mexico in the same way they would treat them themselves. A marketing team with diverse backgrounds (Spirits, FMCGS, Luxury) that can understand different brands' DNA and capitalize on their opportunities & challenges, adapting like a chameleon to address the diversity of brands and products in line with our partners’ needs.

  • 6 business units encompass 11 different categories. BLN Brands has positioned iconic global and local brands as consumers
    favorites in Mexico. Our team adapts as a chameleon according to each brand needs with strategic capabilities that can
    translate global strategies to ad-hoc local marketing plans, brand campaigns, and BTL activities.
  • Every year the team designs and executes plans for a sum of 30 million dollars investments, where each brand gets a specific
    plan based on market / consumers opportunities and a selective distribution strategy. More than 1,000 on trade accounts are
    activated from fine dining restaurants to high energy night clubs, 1,600 off trade accounts activated annually in modern trade,
    specialized stores, convenience or e-commerce, and 8 million dollars communication plans that goes from TV, OOH, Digital, PR,
    and marketplaces ads.
  • The team tracks each of our partners performance through monthly business reviews including sales performance, control of
    A&P investments, an omni-channel activation tracker. Objective is to ensure alignment with plans and agreed targets, as well as
    to design potential corrective actions and additional initiatives to drive growth.
  • We have agency partners (Digital, Media, PR) in our network that insert our brands into contemporary cultural settings & help
    us to understand our consumer needs. In addition, tools such as social bakers for social listening and Kantar brand tracking
    studies give us vital market insights to build on.
  • Data strongly drives our decisions. Our business intelligence team can find market insights using different data points from
    ISCAM, NIELSEN, and IWSR that we use to strengthen our brand plans.

Our goal is to bring the magic of our brands to life, connecting them with consumers' needs. As The House of Houses, we exist to treat our partner brands in Mexico in the same way they would treat them themselves. A marketing team with diverse backgrounds (Spirits, FMCGS, Luxury) that can understand different brands' DNA and capitalize on their opportunities & challenges, adapting like a chameleon to address the diversity of brands and products in line with our partners’ needs.

  • 6 business units encompass 11 different categories. BLN Brands has positioned iconic global and local brands as consumers
    favorites in Mexico. Our team adapts as a chameleon according to each brand needs with strategic capabilities that can
    translate global strategies to ad-hoc local marketing plans, brand campaigns, and BTL activities.
  • Every year the team designs and executes plans for a sum of 30 million dollars investments, where each brand gets a specific
    plan based on market / consumers opportunities and a selective distribution strategy. More than 1,000 on trade accounts are
    activated from fine dining restaurants to high energy night clubs, 1,600 off trade accounts activated annually in modern trade,
    specialized stores, convenience or e-commerce, and 8 million dollars communication plans that goes from TV, OOH, Digital, PR,
    and marketplaces ads.
  • The team tracks each of our partners performance through monthly business reviews including sales performance, control of
    A&P investments, an omni-channel activation tracker. Objective is to ensure alignment with plans and agreed targets, as well as
    to design potential corrective actions and additional initiatives to drive growth.
  • We have agency partners (Digital, Media, PR) in our network that insert our brands into contemporary cultural settings & help
    us to understand our consumer needs. In addition, tools such as social bakers for social listening and Kantar brand tracking
    studies give us vital market insights to build on.
  • Data strongly drives our decisions. Our business intelligence team can find market insights using different data points from
    ISCAM, NIELSEN, and IWSR that we use to strengthen our brand plans.

Our goal is to bring the magic of our brands to life, connecting them with consumers' needs. As The House of Houses, we exist to treat our partner brands in Mexico in the same way they would treat them themselves. A marketing team with diverse backgrounds (Spirits, FMCGS, Luxury) that can understand different brands' DNA and capitalize on their opportunities & challenges, adapting like a chameleon to address the diversity of brands and products in line with our partners’ needs.

  • 6 business units encompass 11 different categories. BLN Brands has positioned iconic global and local brands as consumers
    favorites in Mexico. Our team adapts as a chameleon according to each brand needs with strategic capabilities that can
    translate global strategies to ad-hoc local marketing plans, brand campaigns, and BTL activities.
  • Every year the team designs and executes plans for a sum of 30 million dollars investments, where each brand gets a specific
    plan based on market / consumers opportunities and a selective distribution strategy. More than 1,000 on trade accounts are
    activated from fine dining restaurants to high energy night clubs, 1,600 off trade accounts activated annually in modern trade,
    specialized stores, convenience or e-commerce, and 8 million dollars communication plans that goes from TV, OOH, Digital, PR,
    and marketplaces ads.
  • The team tracks each of our partners performance through monthly business reviews including sales performance, control of
    A&P investments, an omni-channel activation tracker. Objective is to ensure alignment with plans and agreed targets, as well as
    to design potential corrective actions and additional initiatives to drive growth.
  • We have agency partners (Digital, Media, PR) in our network that insert our brands into contemporary cultural settings & help
    us to understand our consumer needs. In addition, tools such as social bakers for social listening and Kantar brand tracking
    studies give us vital market insights to build on.
  • Data strongly drives our decisions. Our business intelligence team can find market insights using different data points from
    ISCAM, NIELSEN, and IWSR that we use to strengthen our brand plans.

We are a team experienced in international companies with a deep understanding of the local market. We generate outstanding relationships with our clients based on trust & shared objectives. We are committed to fulfilling our agreements in an authentic partnership, building on our proprietary SOCD methodology

  • We are a unique omni-channel sales committee on the market, gathering expertise in all sales channels: modern
    trade, wholesale, specialists, e-commerce, on trade, institutional and direct sales.
  • We are a multi-category hub with a precise understanding of market drivers and trends with the objective to
    create value for the short and the long terms.
  • SOCD methodology allows us to split the market in sales 36 sub-channels to design an ad-hoc distribution
    strategy for each of our brands and products in line with the brand positioning and to seek the highest impact
    on the market within the BLN Brands value strategy.
  • “Glocal” philosophy: think global, act local. We are experienced in driving global brands in international leading
    companies. We developped sensitivity as Brand Owners to design and to implement meaningful sales initiatives,
    building on a regionalized structure and ad-hoc strategies.
  • Top 3 average RSP on the market, generating value all through the value chain: our clients, our brand owners
    and BLN Brands.
  • 1.5 M Cases, 11 categories, 87 sales experts supported by 212 merchandisers and push girls to serve 200 Off trade customers in 23 cities.

Our challenge is to be as close as possible with our consumers and clients. Our goal is to connect with the market, bringing life experiences for all the brands of our partners. We understand the different types of consumers across Mexico as well as the seasonality. Thanks to our SOCD we fulfill the market needs.

  • We service all key cities across the country and embrace their diversity. We segment the on trade channel in 19 subchannels
    covering Restaurants, Hotels and Night Clubs. Together with the marketing team, the brand owners and our regional managers we design specific plans and recommendations for consumer targets, outlets profiles and region characteristics, deploying our SOCD methodology.
  • “Night on trade team”, multiregional team leading the channel, tackling opportunities across the country, sharing best
    practices improving the performance of our brands in the night.
  • México, one of the most visited countries in the word, with more than 30 million tourists per year, 30% coming from USA
    & Canada. We have a specialized team focus on the main touristic areas: Cabos, Puerto Vallarta, Cancún and San Miguel
    de Allende.
  • Follow up of the performance with our own sales force software named “OPI” (On Premise Intelligence). We monitor any
    agreed KPI at the account level such as volume, visibility, brand activations, listings and trainings.
  • On trade universe with 2,200 accounts, serviced by a team of 31 sales executives, divided in 6 regions.

Our goal is to bring the magic of our brands to life, connecting them with consumers' needs. As The House of Houses, we exist to treat our partner brands in Mexico in the same way they would treat them themselves. A marketing team with diverse backgrounds (Spirits, FMCGS, Luxury) that can understand different brands' DNA and capitalize on their opportunities & challenges, adapting like a chameleon to address the diversity of brands and products in line with our partners’ needs.

  • 6 business units encompass 11 different categories. BLN Brands has positioned iconic global and local brands as consumers
    favorites in Mexico. Our team adapts as a chameleon according to each brand needs with strategic capabilities that can
    translate global strategies to ad-hoc local marketing plans, brand campaigns, and BTL activities.
  • Every year the team designs and executes plans for a sum of 30 million dollars investments, where each brand gets a specific
    plan based on market / consumers opportunities and a selective distribution strategy. More than 1,000 on trade accounts are
    activated from fine dining restaurants to high energy night clubs, 1,600 off trade accounts activated annually in modern trade,
    specialized stores, convenience or e-commerce, and 8 million dollars communication plans that goes from TV, OOH, Digital, PR,
    and marketplaces ads.
  • The team tracks each of our partners performance through monthly business reviews including sales performance, control of
    A&P investments, an omni-channel activation tracker. Objective is to ensure alignment with plans and agreed targets, as well as
    to design potential corrective actions and additional initiatives to drive growth.
  • We have agency partners (Digital, Media, PR) in our network that insert our brands into contemporary cultural settings & help
    us to understand our consumer needs. In addition, tools such as social bakers for social listening and Kantar brand tracking
    studies give us vital market insights to build on.
  • Data strongly drives our decisions. Our business intelligence team can find market insights using different data points from
    ISCAM, NIELSEN, and IWSR that we use to strengthen our brand plans.

Our goal is to bring the magic of our brands to life, connecting them with consumers' needs. As The House of Houses, we exist to treat our partner brands in Mexico in the same way they would treat them themselves. A marketing team with diverse backgrounds (Spirits, FMCGS, Luxury) that can understand different brands' DNA and capitalize on their opportunities & challenges, adapting like a chameleon to address the diversity of brands and products in line with our partners’ needs.

  • 6 business units encompass 11 different categories. BLN Brands has positioned iconic global and local brands as consumers
    favorites in Mexico. Our team adapts as a chameleon according to each brand needs with strategic capabilities that can
    translate global strategies to ad-hoc local marketing plans, brand campaigns, and BTL activities.
  • Every year the team designs and executes plans for a sum of 30 million dollars investments, where each brand gets a specific
    plan based on market / consumers opportunities and a selective distribution strategy. More than 1,000 on trade accounts are
    activated from fine dining restaurants to high energy night clubs, 1,600 off trade accounts activated annually in modern trade,
    specialized stores, convenience or e-commerce, and 8 million dollars communication plans that goes from TV, OOH, Digital, PR,
    and marketplaces ads.
  • The team tracks each of our partners performance through monthly business reviews including sales performance, control of
    A&P investments, an omni-channel activation tracker. Objective is to ensure alignment with plans and agreed targets, as well as
    to design potential corrective actions and additional initiatives to drive growth.
  • We have agency partners (Digital, Media, PR) in our network that insert our brands into contemporary cultural settings & help
    us to understand our consumer needs. In addition, tools such as social bakers for social listening and Kantar brand tracking
    studies give us vital market insights to build on.
  • Data strongly drives our decisions. Our business intelligence team can find market insights using different data points from
    ISCAM, NIELSEN, and IWSR that we use to strengthen our brand plans.

Our goal is to bring the magic of our brands to life, connecting them with consumers' needs. As The House of Houses, we exist to treat our partner brands in Mexico in the same way they would treat them themselves. A marketing team with diverse backgrounds (Spirits, FMCGS, Luxury) that can understand different brands' DNA and capitalize on their opportunities & challenges, adapting like a chameleon to address the diversity of brands and products in line with our partners’ needs.

  • 6 business units encompass 11 different categories. BLN Brands has positioned iconic global and local brands as consumers
    favorites in Mexico. Our team adapts as a chameleon according to each brand needs with strategic capabilities that can
    translate global strategies to ad-hoc local marketing plans, brand campaigns, and BTL activities.
  • Every year the team designs and executes plans for a sum of 30 million dollars investments, where each brand gets a specific
    plan based on market / consumers opportunities and a selective distribution strategy. More than 1,000 on trade accounts are
    activated from fine dining restaurants to high energy night clubs, 1,600 off trade accounts activated annually in modern trade,
    specialized stores, convenience or e-commerce, and 8 million dollars communication plans that goes from TV, OOH, Digital, PR,
    and marketplaces ads.
  • The team tracks each of our partners performance through monthly business reviews including sales performance, control of
    A&P investments, an omni-channel activation tracker. Objective is to ensure alignment with plans and agreed targets, as well as
    to design potential corrective actions and additional initiatives to drive growth.
  • We have agency partners (Digital, Media, PR) in our network that insert our brands into contemporary cultural settings & help
    us to understand our consumer needs. In addition, tools such as social bakers for social listening and Kantar brand tracking
    studies give us vital market insights to build on.
  • Data strongly drives our decisions. Our business intelligence team can find market insights using different data points from
    ISCAM, NIELSEN, and IWSR that we use to strengthen our brand plans.

Our goal is to bring the magic of our brands to life, connecting them with consumers' needs. As The House of Houses, we exist to treat our partner brands in Mexico in the same way they would treat them themselves. A marketing team with diverse backgrounds (Spirits, FMCGS, Luxury) that can understand different brands' DNA and capitalize on their opportunities & challenges, adapting like a chameleon to address the diversity of brands and products in line with our partners’ needs.

  • 6 business units encompass 11 different categories. BLN Brands has positioned iconic global and local brands as consumers
    favorites in Mexico. Our team adapts as a chameleon according to each brand needs with strategic capabilities that can
    translate global strategies to ad-hoc local marketing plans, brand campaigns, and BTL activities.
  • Every year the team designs and executes plans for a sum of 30 million dollars investments, where each brand gets a specific
    plan based on market / consumers opportunities and a selective distribution strategy. More than 1,000 on trade accounts are
    activated from fine dining restaurants to high energy night clubs, 1,600 off trade accounts activated annually in modern trade,
    specialized stores, convenience or e-commerce, and 8 million dollars communication plans that goes from TV, OOH, Digital, PR,
    and marketplaces ads.
  • The team tracks each of our partners performance through monthly business reviews including sales performance, control of
    A&P investments, an omni-channel activation tracker. Objective is to ensure alignment with plans and agreed targets, as well as
    to design potential corrective actions and additional initiatives to drive growth.
  • We have agency partners (Digital, Media, PR) in our network that insert our brands into contemporary cultural settings & help
    us to understand our consumer needs. In addition, tools such as social bakers for social listening and Kantar brand tracking
    studies give us vital market insights to build on.
  • Data strongly drives our decisions. Our business intelligence team can find market insights using different data points from
    ISCAM, NIELSEN, and IWSR that we use to strengthen our brand plans.

Our goal is to bring the magic of our brands to life, connecting them with consumers' needs. As The House of Houses, we exist to treat our partner brands in Mexico in the same way they would treat them themselves. A marketing team with diverse backgrounds (Spirits, FMCGS, Luxury) that can understand different brands' DNA and capitalize on their opportunities & challenges, adapting like a chameleon to address the diversity of brands and products in line with our partners’ needs.

  • 6 business units encompass 11 different categories. BLN Brands has positioned iconic global and local brands as consumers
    favorites in Mexico. Our team adapts as a chameleon according to each brand needs with strategic capabilities that can
    translate global strategies to ad-hoc local marketing plans, brand campaigns, and BTL activities.
  • Every year the team designs and executes plans for a sum of 30 million dollars investments, where each brand gets a specific
    plan based on market / consumers opportunities and a selective distribution strategy. More than 1,000 on trade accounts are
    activated from fine dining restaurants to high energy night clubs, 1,600 off trade accounts activated annually in modern trade,
    specialized stores, convenience or e-commerce, and 8 million dollars communication plans that goes from TV, OOH, Digital, PR,
    and marketplaces ads.
  • The team tracks each of our partners performance through monthly business reviews including sales performance, control of
    A&P investments, an omni-channel activation tracker. Objective is to ensure alignment with plans and agreed targets, as well as
    to design potential corrective actions and additional initiatives to drive growth.
  • We have agency partners (Digital, Media, PR) in our network that insert our brands into contemporary cultural settings & help
    us to understand our consumer needs. In addition, tools such as social bakers for social listening and Kantar brand tracking
    studies give us vital market insights to build on.
  • Data strongly drives our decisions. Our business intelligence team can find market insights using different data points from
    ISCAM, NIELSEN, and IWSR that we use to strengthen our brand plans.

Our goal is to bring the magic of our brands to life, connecting them with consumers' needs. As The House of Houses, we exist to treat our partner brands in Mexico in the same way they would treat them themselves. A marketing team with diverse backgrounds (Spirits, FMCGS, Luxury) that can understand different brands' DNA and capitalize on their opportunities & challenges, adapting like a chameleon to address the diversity of brands and products in line with our partners’ needs.

  • 6 business units encompass 11 different categories. BLN Brands has positioned iconic global and local brands as consumers
    favorites in Mexico. Our team adapts as a chameleon according to each brand needs with strategic capabilities that can
    translate global strategies to ad-hoc local marketing plans, brand campaigns, and BTL activities.
  • Every year the team designs and executes plans for a sum of 30 million dollars investments, where each brand gets a specific
    plan based on market / consumers opportunities and a selective distribution strategy. More than 1,000 on trade accounts are
    activated from fine dining restaurants to high energy night clubs, 1,600 off trade accounts activated annually in modern trade,
    specialized stores, convenience or e-commerce, and 8 million dollars communication plans that goes from TV, OOH, Digital, PR,
    and marketplaces ads.
  • The team tracks each of our partners performance through monthly business reviews including sales performance, control of
    A&P investments, an omni-channel activation tracker. Objective is to ensure alignment with plans and agreed targets, as well as
    to design potential corrective actions and additional initiatives to drive growth.
  • We have agency partners (Digital, Media, PR) in our network that insert our brands into contemporary cultural settings & help
    us to understand our consumer needs. In addition, tools such as social bakers for social listening and Kantar brand tracking
    studies give us vital market insights to build on.
  • Data strongly drives our decisions. Our business intelligence team can find market insights using different data points from
    ISCAM, NIELSEN, and IWSR that we use to strengthen our brand plans.