BLN Brands seek to promote a cultural change hand in hand with society regarding the responsible consumption of alcoholic beverages.
Jérome Seignon, CEO of BLN Brands, is the president of Fundación de Investigaciones Sociales, AC (FISAC), a non-profit association founded in 1981 contributing to the prevention of the harmful use of alcohol in Mexico.
Our guiding principles are:
In 2022, the ”Te lo Pedimos Todos (We All Ask You)” campaign was activated. Its main objective is to promote a responsible and safe road culture. Pilots for Road Safety, International Automobile Federation (FIA) Mexico, Carlos Slim Foundation, Mexican Red Cross, Telmex Racing, and Fundación de Investigaciones Sociales A.C. (FISAC) (Social Research Foundation) have teamed up to help reduce road incidents related to alcohol consumption, in order to take care of all of us.
We have strongly promoted the “Shots De Verdad (Real Shots)” campaign, a social campaign aimed at Mexican youth and adults that seeks to inform young people about the harmful uses of alcohol in Mexico; combat misinformation, risk practices and demystify false beliefs about alcohol consumption.