{"id":10731,"date":"2023-12-19T04:22:52","date_gmt":"2023-12-18T22:22:52","guid":{"rendered":"https:\/\/bln.com.mx\/?page_id=10731"},"modified":"2023-12-19T04:22:52","modified_gmt":"2023-12-18T22:22:52","slug":"our-way-of-work-2","status":"publish","type":"page","link":"https:\/\/bln.com.mx\/es\/our-way-of-work-2\/","title":{"rendered":"Forma de trabajo"},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><div class=\"vc-custom-col-spacing clearfix vc-col-spacing-30\"><section class=\"wpb_row vc_row-fluid vc_custom_1676931844142 row-content-position-middle\"><div class=\"bauer-container\"><div class=\"row-inner clearfix\"><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"bauer-spacer clearfix\" data-desktop=\"0\" data-mobi=\"30\" data-smobi=\"30\"><\/div><h5 class=\"bauer-text clearfix\" style=\"\"><p>Hemos desarrollado una forma \u00fanica de trabajar basada en nuestra propia metodolog\u00eda de distribuci\u00f3n selectiva en tres pasos: Salida Precisa, Plan de Negocio Espec\u00edfico y Ejecuci\u00f3n Correcta.<\/p>\n<div id=\"gtx-trans\" style=\"position: absolute; left: 132px; top: 58.5469px;\">\n<div class=\"gtx-trans-icon\"><\/div>\n<\/div>\n<\/h5>\n\t<div class=\"bauer-spacer clearfix\" data-desktop=\"0\" data-mobi=\"30\" data-smobi=\"30\"><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_left\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/bln.com.mx\/portal\/wp-content\/uploads\/2023\/02\/our-way-work-bln-a-1024x1024.jpg\" class=\"vc_single_image-img attachment-large\" alt=\"\" title=\"our-way-work-bln-a\" srcset=\"https:\/\/bln.com.mx\/portal\/wp-content\/uploads\/2023\/02\/our-way-work-bln-a-1024x1024.jpg 1024w, https:\/\/bln.com.mx\/portal\/wp-content\/uploads\/2023\/02\/our-way-work-bln-a-300x300.jpg 300w, https:\/\/bln.com.mx\/portal\/wp-content\/uploads\/2023\/02\/our-way-work-bln-a-150x150.jpg 150w, https:\/\/bln.com.mx\/portal\/wp-content\/uploads\/2023\/02\/our-way-work-bln-a-768x768.jpg 768w, https:\/\/bln.com.mx\/portal\/wp-content\/uploads\/2023\/02\/our-way-work-bln-a-600x600.jpg 600w, https:\/\/bln.com.mx\/portal\/wp-content\/uploads\/2023\/02\/our-way-work-bln-a-870x870.jpg 870w, https:\/\/bln.com.mx\/portal\/wp-content\/uploads\/2023\/02\/our-way-work-bln-a-640x640.jpg 640w, https:\/\/bln.com.mx\/portal\/wp-content\/uploads\/2023\/02\/our-way-work-bln-a-480x480.jpg 480w, https:\/\/bln.com.mx\/portal\/wp-content\/uploads\/2023\/02\/our-way-work-bln-a-140x140.jpg 140w, https:\/\/bln.com.mx\/portal\/wp-content\/uploads\/2023\/02\/our-way-work-bln-a.jpg 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n\n\t<div class=\"bauer-spacer clearfix\" data-desktop=\"0\" data-mobi=\"30\" data-smobi=\"30\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section><\/div><div class=\"vc-custom-col-spacing clearfix vc-col-spacing-30\"><section class=\"wpb_row vc_row-fluid row-content-position-Default\"><div class=\"bauer-container\"><div class=\"row-inner clearfix\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"bauer-spacer clearfix\" data-desktop=\"80\" data-mobi=\"50\" data-smobi=\"30\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section><\/div><div class=\"vc-custom-col-spacing clearfix vc-col-spacing-30\"><section class=\"wpb_row vc_row-fluid vc_custom_1676931855584 row-content-position-middle\"><div class=\"bauer-container\"><div class=\"row-inner clearfix\"><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_left\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/bln.com.mx\/portal\/wp-content\/uploads\/2023\/02\/our-way-work-bln-b-1024x1024.jpg\" class=\"vc_single_image-img attachment-large\" alt=\"\" title=\"our-way-work-bln-b\" srcset=\"https:\/\/bln.com.mx\/portal\/wp-content\/uploads\/2023\/02\/our-way-work-bln-b-1024x1024.jpg 1024w, https:\/\/bln.com.mx\/portal\/wp-content\/uploads\/2023\/02\/our-way-work-bln-b-300x300.jpg 300w, https:\/\/bln.com.mx\/portal\/wp-content\/uploads\/2023\/02\/our-way-work-bln-b-150x150.jpg 150w, https:\/\/bln.com.mx\/portal\/wp-content\/uploads\/2023\/02\/our-way-work-bln-b-768x768.jpg 768w, https:\/\/bln.com.mx\/portal\/wp-content\/uploads\/2023\/02\/our-way-work-bln-b-600x600.jpg 600w, https:\/\/bln.com.mx\/portal\/wp-content\/uploads\/2023\/02\/our-way-work-bln-b-870x870.jpg 870w, https:\/\/bln.com.mx\/portal\/wp-content\/uploads\/2023\/02\/our-way-work-bln-b-640x640.jpg 640w, https:\/\/bln.com.mx\/portal\/wp-content\/uploads\/2023\/02\/our-way-work-bln-b-480x480.jpg 480w, https:\/\/bln.com.mx\/portal\/wp-content\/uploads\/2023\/02\/our-way-work-bln-b-140x140.jpg 140w, https:\/\/bln.com.mx\/portal\/wp-content\/uploads\/2023\/02\/our-way-work-bln-b.jpg 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"bauer-spacer clearfix\" data-desktop=\"0\" data-mobi=\"30\" data-smobi=\"30\"><\/div><h5 class=\"bauer-text clearfix\" style=\"\"><p>Nuestra metodolog\u00eda SOCD es \u00fanica en el mercado y crea una ventaja competitiva significativa. Est\u00e1 respaldada por una plataforma interna, innovadora y reconocida a nivel mundial, construida sobre nuestra comprensi\u00f3n precisa del mercado. Esta plataforma gu\u00eda la inversi\u00f3n comercial en alineaci\u00f3n con las estrategias de marca y busca tener el mayor impacto en los consumidores objetivo a trav\u00e9s de nuestro modelo de distribuci\u00f3n selectiva.<\/p>\n<div id=\"gtx-trans\" style=\"position: absolute; left: 255px; top: -14px;\">\n<div class=\"gtx-trans-icon\"><\/div>\n<\/div>\n<\/h5>\n\t<div class=\"bauer-spacer clearfix\" data-desktop=\"0\" data-mobi=\"30\" data-smobi=\"30\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section><\/div><div class=\"vc-custom-col-spacing clearfix vc-col-spacing-30\"><section class=\"wpb_row vc_row-fluid row-content-position-Default\"><div class=\"bauer-container\"><div class=\"row-inner clearfix\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"bauer-spacer clearfix\" data-desktop=\"80\" data-mobi=\"50\" data-smobi=\"30\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section><\/div><div class=\"vc-custom-col-spacing clearfix vc-col-spacing-30\"><section class=\"wpb_row vc_row-fluid power-units vc_custom_1676669018504 vc_row-has-fill row-content-position-Default\"><div class=\"bauer-container\"><div class=\"row-inner clearfix\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><h2 class=\"bauer-text clearfix text-center\" style=\"max-width:750px;margin-left: auto; margin-right: auto;\"><p>Nuestros puntos de fortaleza<\/p>\n<\/h2>\n\t<div class=\"bauer-spacer clearfix\" data-desktop=\"50\" data-mobi=\"30\" data-smobi=\"20\"><\/div>     \n    \t<div class=\"bauer-adv-tabs style-1\">\n            <div class=\"tab-title\">\n            <\/div>\n            <div class=\"tab-content-wrap\">\n            \t     \t    <div class=\"tab-content\">\n                <div class=\"item-title\"><a class=\"anchor-link\"><img loading=\"lazy\" decoding=\"async\" class=\"image-icon\" src=\"https:\/\/bln.com.mx\/portal\/wp-content\/uploads\/2023\/02\/our-way-work-bln-sales-off-trade-ico-off.png\" data-origin-src=\"https:\/\/bln.com.mx\/portal\/wp-content\/uploads\/2023\/02\/our-way-work-bln-sales-off-trade-ico-off.png\" data-hover-src=\"https:\/\/bln.com.mx\/portal\/wp-content\/uploads\/2023\/02\/our-way-work-bln-sales-off-trade-ico-on.png\" width=\"65\" height=\"65\" alt=\"Image\" \/><span class=\"title\">Ventas fuera del comercio<\/span><\/a><\/div>     \t    \t<div class=\"item-content\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"650\" src=\"https:\/\/bln.com.mx\/portal\/wp-content\/uploads\/2023\/02\/our-way-work-bln-sales-off-trade.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"\" title=\"our-way-work-bln-sales-off-trade\" srcset=\"https:\/\/bln.com.mx\/portal\/wp-content\/uploads\/2023\/02\/our-way-work-bln-sales-off-trade.jpg 1920w, https:\/\/bln.com.mx\/portal\/wp-content\/uploads\/2023\/02\/our-way-work-bln-sales-off-trade-300x102.jpg 300w, https:\/\/bln.com.mx\/portal\/wp-content\/uploads\/2023\/02\/our-way-work-bln-sales-off-trade-1024x347.jpg 1024w, https:\/\/bln.com.mx\/portal\/wp-content\/uploads\/2023\/02\/our-way-work-bln-sales-off-trade-768x260.jpg 768w, https:\/\/bln.com.mx\/portal\/wp-content\/uploads\/2023\/02\/our-way-work-bln-sales-off-trade-1536x520.jpg 1536w, https:\/\/bln.com.mx\/portal\/wp-content\/uploads\/2023\/02\/our-way-work-bln-sales-off-trade-870x295.jpg 870w, https:\/\/bln.com.mx\/portal\/wp-content\/uploads\/2023\/02\/our-way-work-bln-sales-off-trade-640x217.jpg 640w, https:\/\/bln.com.mx\/portal\/wp-content\/uploads\/2023\/02\/our-way-work-bln-sales-off-trade-480x163.jpg 480w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n\n\t<div class=\"bauer-spacer clearfix\" data-desktop=\"50\" data-mobi=\"30\" data-smobi=\"20\"><\/div>\n\t<div class=\"bauer-accordions accordions\"><div class=\"accordion-item style-2\" style=\"margin-bottom:10px;\"><h4 class=\"accordion-heading\" style=\"\">\n\t\t\t<span class=\"inner\" style=\"\">\n\t\t\t\tWe are a team experienced in international companies with a deep understanding of the local market. We generate outstanding relationships with our clients based on trust &amp; shared objectives. We are committed to fulfilling our agreements in an authentic partnership, building on our proprietary SOCD methodology\n\t\t\t<\/span>\n\t\t<\/h4><div class=\"accordion-content\" style=\"\"><ul>\n<li>We are a unique omni-channel sales committee on the market, gathering expertise in all sales channels: modern<br \/>\ntrade, wholesale, specialists, e-commerce, on trade, institutional and direct sales.<\/li>\n<li>We are a multi-category hub with a precise understanding of market drivers and trends with the objective to<br \/>\ncreate value for the short and the long terms.<\/li>\n<li>SOCD methodology allows us to split the market in sales 36 sub-channels to design an ad-hoc distribution<br \/>\nstrategy for each of our brands and products in line with the brand positioning and to seek the highest impact<br \/>\non the market within the BLN Brands value strategy.<\/li>\n<li>&#8220;Glocal&#8221; philosophy: think global, act local. We are experienced in driving global brands in international leading<br \/>\ncompanies. We developped sensitivity as Brand Owners to design and to implement meaningful sales initiatives,<br \/>\nbuilding on a regionalized structure and ad-hoc strategies.<\/li>\n<li>Top 3 average RSP on the market, generating value all through the value chain: our clients, our brand owners<br \/>\nand BLN Brands.<\/li>\n<li>1.5 millones de casos, 11 categor\u00edas, 87 expertos en ventas apoyados por 212 vendedores y promotoras para atender a 200 clientes del canal Off trade en 23 ciudades.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div>     \t    <\/div>\n             \t    <div class=\"tab-content\">\n                <div class=\"item-title\"><a class=\"anchor-link\"><img loading=\"lazy\" decoding=\"async\" class=\"image-icon\" src=\"https:\/\/bln.com.mx\/portal\/wp-content\/uploads\/2023\/02\/our-way-work-bln-sales-on-trade-ico-off.png\" data-origin-src=\"https:\/\/bln.com.mx\/portal\/wp-content\/uploads\/2023\/02\/our-way-work-bln-sales-on-trade-ico-off.png\" data-hover-src=\"https:\/\/bln.com.mx\/portal\/wp-content\/uploads\/2023\/02\/our-way-work-bln-sales-on-trade-ico-on.png\" width=\"80\" height=\"80\" alt=\"Image\" \/><span class=\"title\">Ventas en comercio<\/span><\/a><\/div>     \t    \t<div class=\"item-content\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"650\" src=\"https:\/\/bln.com.mx\/portal\/wp-content\/uploads\/2023\/02\/our-way-work-bln-sales-on-trade-a.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"\" title=\"our-way-work-bln-sales-on-trade-a\" srcset=\"https:\/\/bln.com.mx\/portal\/wp-content\/uploads\/2023\/02\/our-way-work-bln-sales-on-trade-a.jpg 1920w, https:\/\/bln.com.mx\/portal\/wp-content\/uploads\/2023\/02\/our-way-work-bln-sales-on-trade-a-300x102.jpg 300w, https:\/\/bln.com.mx\/portal\/wp-content\/uploads\/2023\/02\/our-way-work-bln-sales-on-trade-a-1024x347.jpg 1024w, https:\/\/bln.com.mx\/portal\/wp-content\/uploads\/2023\/02\/our-way-work-bln-sales-on-trade-a-768x260.jpg 768w, https:\/\/bln.com.mx\/portal\/wp-content\/uploads\/2023\/02\/our-way-work-bln-sales-on-trade-a-1536x520.jpg 1536w, https:\/\/bln.com.mx\/portal\/wp-content\/uploads\/2023\/02\/our-way-work-bln-sales-on-trade-a-870x295.jpg 870w, https:\/\/bln.com.mx\/portal\/wp-content\/uploads\/2023\/02\/our-way-work-bln-sales-on-trade-a-640x217.jpg 640w, https:\/\/bln.com.mx\/portal\/wp-content\/uploads\/2023\/02\/our-way-work-bln-sales-on-trade-a-480x163.jpg 480w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n\n\t<div class=\"bauer-spacer clearfix\" data-desktop=\"50\" data-mobi=\"30\" data-smobi=\"20\"><\/div>\n\t<div class=\"bauer-accordions accordions\"><div class=\"accordion-item style-2\" style=\"margin-bottom:10px;\"><h4 class=\"accordion-heading\" style=\"\">\n\t\t\t<span class=\"inner\" style=\"\">\n\t\t\t\tNuestro reto es estar lo m\u00e1s cerca posible de nuestros consumidores y clientes. Nuestro objetivo es conectar con el mercado, aportando experiencias de vida para todas las marcas de nuestros socios. Entendemos los diferentes tipos de consumidores en todo M\u00e9xico, as\u00ed como la estacionalidad. Gracias a nuestro SOCD cumplimos con las necesidades del mercado.\n\t\t\t<\/span>\n\t\t<\/h4><div class=\"accordion-content\" style=\"\"><ul>\n<li>We service all key cities across the country and embrace their diversity. We segment the on trade channel in 19 subchannels<br \/>\ncovering Restaurants, Hotels and Night Clubs. Together with the marketing team, the brand owners and our regional managers we design specific plans and recommendations for consumer targets, outlets profiles and region characteristics, deploying our SOCD methodology.<\/li>\n<li>\u201cNight on trade team\u201d, multiregional team leading the channel, tackling opportunities across the country, sharing best<br \/>\npractices improving the performance of our brands in the night.<\/li>\n<li>M\u00e9xico, one of the most visited countries in the word, with more than 30 million tourists per year, 30% coming from USA<br \/>\n&amp; Canada. We have a specialized team focus on the main touristic areas: Cabos, Puerto Vallarta, Canc\u00fan and San Miguel<br \/>\nde Allende.<\/li>\n<li>Follow up of the performance with our own sales force software named \u201cOPI\u201d (On Premise Intelligence). We monitor any<br \/>\nagreed KPI at the account level such as volume, visibility, brand activations, listings and trainings.<\/li>\n<li>Universo comercial con 2.200 cuentas, atendidas por un equipo de 31 ejecutivos de ventas, divididos en 6 regiones.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div>     \t    <\/div>\n             \t    <div class=\"tab-content\">\n                <div class=\"item-title\"><a class=\"anchor-link\"><img loading=\"lazy\" decoding=\"async\" class=\"image-icon\" src=\"https:\/\/bln.com.mx\/portal\/wp-content\/uploads\/2023\/02\/our-way-work-bln-marketing-ico-off.png\" data-origin-src=\"https:\/\/bln.com.mx\/portal\/wp-content\/uploads\/2023\/02\/our-way-work-bln-marketing-ico-off.png\" data-hover-src=\"https:\/\/bln.com.mx\/portal\/wp-content\/uploads\/2023\/02\/our-way-work-bln-marketing-ico-on.png\" width=\"65\" height=\"65\" alt=\"Image\" \/><span class=\"title\">Marketing<\/span><\/a><\/div>     \t    \t<div class=\"item-content\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"650\" src=\"https:\/\/bln.com.mx\/portal\/wp-content\/uploads\/2023\/02\/our-way-work-bln-marketing-a.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"\" title=\"our-way-work-bln-marketing-a\" srcset=\"https:\/\/bln.com.mx\/portal\/wp-content\/uploads\/2023\/02\/our-way-work-bln-marketing-a.jpg 1920w, https:\/\/bln.com.mx\/portal\/wp-content\/uploads\/2023\/02\/our-way-work-bln-marketing-a-300x102.jpg 300w, https:\/\/bln.com.mx\/portal\/wp-content\/uploads\/2023\/02\/our-way-work-bln-marketing-a-1024x347.jpg 1024w, https:\/\/bln.com.mx\/portal\/wp-content\/uploads\/2023\/02\/our-way-work-bln-marketing-a-768x260.jpg 768w, https:\/\/bln.com.mx\/portal\/wp-content\/uploads\/2023\/02\/our-way-work-bln-marketing-a-1536x520.jpg 1536w, https:\/\/bln.com.mx\/portal\/wp-content\/uploads\/2023\/02\/our-way-work-bln-marketing-a-870x295.jpg 870w, https:\/\/bln.com.mx\/portal\/wp-content\/uploads\/2023\/02\/our-way-work-bln-marketing-a-640x217.jpg 640w, https:\/\/bln.com.mx\/portal\/wp-content\/uploads\/2023\/02\/our-way-work-bln-marketing-a-480x163.jpg 480w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n\n\t<div class=\"bauer-spacer clearfix\" data-desktop=\"50\" data-mobi=\"30\" data-smobi=\"20\"><\/div>\n\t<div class=\"bauer-accordions accordions\"><div class=\"accordion-item style-2\" style=\"margin-bottom:10px;\"><h4 class=\"accordion-heading\" style=\"\">\n\t\t\t<span class=\"inner\" style=\"\">\n\t\t\t\tNuestro objetivo es dar vida a la magia de nuestras marcas, conect\u00e1ndolas con las necesidades de los consumidores. Como La Casa de las Casas, existimos para tratar a nuestras marcas asociadas en M\u00e9xico de la misma manera en que ellas las tratar\u00edan. Un equipo de marketing con diversos antecedentes (Spirits, FMCGS, Luxury) que puede entender el ADN de diferentes marcas y capitalizar sus oportunidades y desaf\u00edos, adapt\u00e1ndose como un camale\u00f3n para abordar la diversidad de marcas y productos en l\u00ednea con las necesidades de nuestros socios.\n\t\t\t<\/span>\n\t\t<\/h4><div class=\"accordion-content\" style=\"\"><ul>\n<li>6 business units encompass 11 different categories. BLN Brands has positioned iconic global and local brands as consumers<br \/>\nfavorites in Mexico. Our team adapts as a chameleon according to each brand needs with strategic capabilities that can<br \/>\ntranslate global strategies to ad-hoc local marketing plans, brand campaigns, and BTL activities.<\/li>\n<li>Every year the team designs and executes plans for a sum of 30 million dollars investments, where each brand gets a specific<br \/>\nplan based on market \/ consumers opportunities and a selective distribution strategy. More than 1,000 on trade accounts are<br \/>\nactivated from fine dining restaurants to high energy night clubs, 1,600 off trade accounts activated annually in modern trade,<br \/>\nspecialized stores, convenience or e-commerce, and 8 million dollars communication plans that goes from TV, OOH, Digital, PR,<br \/>\nand marketplaces ads.<\/li>\n<li>The team tracks each of our partners performance through monthly business reviews including sales performance, control of<br \/>\nA&amp;P investments, an omni-channel activation tracker. Objective is to ensure alignment with plans and agreed targets, as well as<br \/>\nto design potential corrective actions and additional initiatives to drive growth.<\/li>\n<li>We have agency partners (Digital, Media, PR) in our network that insert our brands into contemporary cultural settings &amp; help<br \/>\nus to understand our consumer needs. In addition, tools such as social bakers for social listening and Kantar brand tracking<br \/>\nstudies give us vital market insights to build on.<\/li>\n<li>Data strongly drives our decisions. Our business intelligence team can find market insights using different data points from<br \/>\nISCAM, NIELSEN, and IWSR that we use to strengthen our brand plans.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div>     \t    <\/div>\n             \t    <div class=\"tab-content\">\n                <div class=\"item-title\"><a class=\"anchor-link\"><img loading=\"lazy\" decoding=\"async\" class=\"image-icon\" src=\"https:\/\/bln.com.mx\/portal\/wp-content\/uploads\/2023\/02\/our-way-work-bln-trade-marketing-ico-off.png\" data-origin-src=\"https:\/\/bln.com.mx\/portal\/wp-content\/uploads\/2023\/02\/our-way-work-bln-trade-marketing-ico-off.png\" data-hover-src=\"https:\/\/bln.com.mx\/portal\/wp-content\/uploads\/2023\/02\/our-way-work-bln-trade-marketing-ico-on.png\" width=\"65\" height=\"65\" alt=\"Image\" \/><span class=\"title\">Marketing Comercial<\/span><\/a><\/div>     \t    \t<div class=\"item-content\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"650\" src=\"https:\/\/bln.com.mx\/portal\/wp-content\/uploads\/2023\/02\/our-way-work-bln-trade-marketing-a.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"\" title=\"our-way-work-bln-trade-marketing-a\" srcset=\"https:\/\/bln.com.mx\/portal\/wp-content\/uploads\/2023\/02\/our-way-work-bln-trade-marketing-a.jpg 1920w, https:\/\/bln.com.mx\/portal\/wp-content\/uploads\/2023\/02\/our-way-work-bln-trade-marketing-a-300x102.jpg 300w, https:\/\/bln.com.mx\/portal\/wp-content\/uploads\/2023\/02\/our-way-work-bln-trade-marketing-a-1024x347.jpg 1024w, https:\/\/bln.com.mx\/portal\/wp-content\/uploads\/2023\/02\/our-way-work-bln-trade-marketing-a-768x260.jpg 768w, https:\/\/bln.com.mx\/portal\/wp-content\/uploads\/2023\/02\/our-way-work-bln-trade-marketing-a-1536x520.jpg 1536w, https:\/\/bln.com.mx\/portal\/wp-content\/uploads\/2023\/02\/our-way-work-bln-trade-marketing-a-870x295.jpg 870w, https:\/\/bln.com.mx\/portal\/wp-content\/uploads\/2023\/02\/our-way-work-bln-trade-marketing-a-640x217.jpg 640w, https:\/\/bln.com.mx\/portal\/wp-content\/uploads\/2023\/02\/our-way-work-bln-trade-marketing-a-480x163.jpg 480w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n\n\t<div class=\"bauer-spacer clearfix\" data-desktop=\"50\" data-mobi=\"30\" data-smobi=\"20\"><\/div>\n\t<div class=\"bauer-accordions accordions\"><div class=\"accordion-item style-2\" style=\"margin-bottom:10px;\"><h4 class=\"accordion-heading\" style=\"\">\n\t\t\t<span class=\"inner\" style=\"\">\n\t\t\t\tCon especializaci\u00f3n y tecnolog\u00eda, elevamos la relevancia de nuestras marcas en el comercio minorista mediante estrategias ad hoc para canales de distribuci\u00f3n, clientes y regiones espec\u00edficos, con el fin de ofrecer la mejor experiencia al comprador. EDGE: Cada d\u00eda, una buena ejecuci\u00f3n es el mantra de nuestro equipo.\n\t\t\t<\/span>\n\t\t<\/h4><div class=\"accordion-content\" style=\"\"><ul>\n<li>We ensure privileged visibility in 1600 POS and create 9,000 breath-taking shopper &amp; customer experiences<br \/>\nevery year.<\/li>\n<li>Metodolog\u00eda propia SOCD: una plataforma innovadora interna para impulsar nuestro modelo de distribuci\u00f3n selectiva y orientar el comercio.<\/li>\n<li>Via our SFAs \u201cKimetrics &amp; OPI\u201d we monitor the POS execution and Brand performance with the highest global<br \/>\nstandards both in On &amp; Off trade channels.<\/li>\n<li>We manage 25 millions USD off-trade investment via PICO, a proprietary budget planning and controlling software<br \/>\nthat enables us to manage in real-time.<\/li>\n<li>We embrace strategic business pilars together with the marketing team and the Brand owners. Objective is to cover all<br \/>\nthe cicle brief process in terms of planning (TM Strategy), design (TM Implementation) and execution (TM<br \/>\nOperations).<\/li>\n<li>Nationwide execution covering 1,160 stores with 12 supervisors, 133 merchandisers &amp; 79 pushgirls.<br \/>\ninvestment in line with brands strategies, building on our precise market understanding<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div>     \t    <\/div>\n             \t    <div class=\"tab-content\">\n                <div class=\"item-title\"><a class=\"anchor-link\"><img loading=\"lazy\" decoding=\"async\" class=\"image-icon\" src=\"https:\/\/bln.com.mx\/portal\/wp-content\/uploads\/2023\/02\/our-way-work-bln-operations-ico-off.png\" data-origin-src=\"https:\/\/bln.com.mx\/portal\/wp-content\/uploads\/2023\/02\/our-way-work-bln-operations-ico-off.png\" data-hover-src=\"https:\/\/bln.com.mx\/portal\/wp-content\/uploads\/2023\/02\/our-way-work-bln-operations-ico-on.png\" width=\"65\" height=\"65\" alt=\"Image\" \/><span class=\"title\">Operaciones<\/span><\/a><\/div>     \t    \t<div class=\"item-content\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"650\" src=\"https:\/\/bln.com.mx\/portal\/wp-content\/uploads\/2023\/02\/our-way-work-bln-operations-a.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"\" title=\"our-way-work-bln-operations-a\" srcset=\"https:\/\/bln.com.mx\/portal\/wp-content\/uploads\/2023\/02\/our-way-work-bln-operations-a.jpg 1920w, https:\/\/bln.com.mx\/portal\/wp-content\/uploads\/2023\/02\/our-way-work-bln-operations-a-300x102.jpg 300w, https:\/\/bln.com.mx\/portal\/wp-content\/uploads\/2023\/02\/our-way-work-bln-operations-a-1024x347.jpg 1024w, https:\/\/bln.com.mx\/portal\/wp-content\/uploads\/2023\/02\/our-way-work-bln-operations-a-768x260.jpg 768w, https:\/\/bln.com.mx\/portal\/wp-content\/uploads\/2023\/02\/our-way-work-bln-operations-a-1536x520.jpg 1536w, https:\/\/bln.com.mx\/portal\/wp-content\/uploads\/2023\/02\/our-way-work-bln-operations-a-870x295.jpg 870w, https:\/\/bln.com.mx\/portal\/wp-content\/uploads\/2023\/02\/our-way-work-bln-operations-a-640x217.jpg 640w, https:\/\/bln.com.mx\/portal\/wp-content\/uploads\/2023\/02\/our-way-work-bln-operations-a-480x163.jpg 480w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n\n\t<div class=\"bauer-spacer clearfix\" data-desktop=\"50\" data-mobi=\"30\" data-smobi=\"20\"><\/div>\n\t<div class=\"bauer-accordions accordions\"><div class=\"accordion-item style-2\" style=\"margin-bottom:10px;\"><h4 class=\"accordion-heading\" style=\"\">\n\t\t\t<span class=\"inner\" style=\"\">\n\t\t\t\tBrindamos seguridad y un enfoque personalizado para garantizar servicios de alta calidad a todas las partes interesadas, basados en procesos transparentes y reactivos que apoyan las operaciones comerciales en un entorno cambiante, complejo y desafiante (en t\u00e9rminos de incertidumbre y seguridad), tanto a nivel internacional como local.\n\t\t\t<\/span>\n\t\t<\/h4><div class=\"accordion-content\" style=\"\"><ul>\n<li>Supply planning through personalized monthly S&amp;OP with each of our brand owners, where together review<br \/>\nmore than 500 SKUs, to deliver high degrees of reliability (75% forecast accuracy).<\/li>\n<li>We manage 29,000 orders annually from 300 customers, shipping to 1,200 different delivery addresses<br \/>\nnationwide, with a fill rate above 96%.<\/li>\n<li>4 Distribution Centers (CeDis) (Mexico City, Guadalajara, Cancun, and Los Cabos) operated by 90 employees,<br \/>\nthat provide warehousing in more than 14,000 m2 for 13,000 pallet positions. The locations allow us to be<br \/>\nclose to our customers and support the sales regional strategy. All &#8220;CeDis&#8221; have refrigeration capabilities that<br \/>\nensure the highest quality storage of our wines. In addition, these &#8220;CeDis&#8221; also can work on demand, in the<br \/>\ntransformation and packaging processes of the products.<\/li>\n<li>We import more than 950 containers annually from 10 countries by sea and land. Also, we bring products in<br \/>\nmore than 150 containers from national brand owners from 5 Mexican states.<\/li>\n<li>We strictly comply with industry and government regulations such as employee and merchandise safety, ETI<br \/>\nCode, fiscal precinct, product labeling and fiscal stamps, advised by external experts.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div>     \t    <\/div>\n             \t    <div class=\"tab-content\">\n                <div class=\"item-title\"><a class=\"anchor-link\"><img loading=\"lazy\" decoding=\"async\" class=\"image-icon\" src=\"https:\/\/bln.com.mx\/portal\/wp-content\/uploads\/2023\/02\/our-way-work-bln-finance-transformation-ico-off.png\" data-origin-src=\"https:\/\/bln.com.mx\/portal\/wp-content\/uploads\/2023\/02\/our-way-work-bln-finance-transformation-ico-off.png\" data-hover-src=\"https:\/\/bln.com.mx\/portal\/wp-content\/uploads\/2023\/02\/our-way-work-bln-finance-transformation-ico-on.png\" width=\"65\" height=\"65\" alt=\"Image\" \/><span class=\"title\">Finanzas y transformaci\u00f3n<\/span><\/a><\/div>     \t    \t<div class=\"item-content\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"650\" src=\"https:\/\/bln.com.mx\/portal\/wp-content\/uploads\/2023\/02\/our-way-work-bln-finance-transformation-a.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"\" title=\"our-way-work-bln-finance-transformation-a\" srcset=\"https:\/\/bln.com.mx\/portal\/wp-content\/uploads\/2023\/02\/our-way-work-bln-finance-transformation-a.jpg 1920w, https:\/\/bln.com.mx\/portal\/wp-content\/uploads\/2023\/02\/our-way-work-bln-finance-transformation-a-300x102.jpg 300w, https:\/\/bln.com.mx\/portal\/wp-content\/uploads\/2023\/02\/our-way-work-bln-finance-transformation-a-1024x347.jpg 1024w, https:\/\/bln.com.mx\/portal\/wp-content\/uploads\/2023\/02\/our-way-work-bln-finance-transformation-a-768x260.jpg 768w, https:\/\/bln.com.mx\/portal\/wp-content\/uploads\/2023\/02\/our-way-work-bln-finance-transformation-a-1536x520.jpg 1536w, https:\/\/bln.com.mx\/portal\/wp-content\/uploads\/2023\/02\/our-way-work-bln-finance-transformation-a-870x295.jpg 870w, https:\/\/bln.com.mx\/portal\/wp-content\/uploads\/2023\/02\/our-way-work-bln-finance-transformation-a-640x217.jpg 640w, https:\/\/bln.com.mx\/portal\/wp-content\/uploads\/2023\/02\/our-way-work-bln-finance-transformation-a-480x163.jpg 480w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n\n\t<div class=\"bauer-spacer clearfix\" data-desktop=\"50\" data-mobi=\"30\" data-smobi=\"20\"><\/div>\n\t<div class=\"bauer-accordions accordions\"><div class=\"accordion-item style-2\" style=\"margin-bottom:10px;\"><h4 class=\"accordion-heading\" style=\"\">\n\t\t\t<span class=\"inner\" style=\"\">\n\t\t\t\tCreemos en asociaciones basadas en la confianza, la transparencia y la seguridad financiera. Garantizamos rentabilidad, \noptimizamos el capital de trabajo y minimizamos los riesgos empresariales para generar valor para todos los interesados y cumplir con nuestros compromisos con los propietarios de nuestras marcas. Adem\u00e1s, estamos enfocados en cumplir con las regulaciones locales y globales.\n\t\t\t<\/span>\n\t\t<\/h4><div class=\"accordion-content\" style=\"\"><ul>\n<li>Supported by a high-standard analysis culture, driven by the expertise of the Business Control team; our<br \/>\nbusiness-pillar organization method ensures an efficient focus on each brand owner and brand with both<br \/>\ncross-sectional and ad-hoc KPIs.<\/li>\n<li>Implementation of a virtuous value chain specific to the strategy of each brand, taking care of the parties&#8217;<br \/>\ninterests and ensuring the margin levels of each stakeholder.<\/li>\n<li>Efficient planning through a collaborative process with brand owners, based on an agreed-upon calendar to<br \/>\ntackle short- and long-term goals with Monthly Business Reviews, an Annual Budget, and a 3Y Plan.<\/li>\n<li>Implementing solid processes and efficient IT tools guarantees precise management and risk prevention.<br \/>\nWe work with SAP S\/4 Hana, SAP Analytics Cloud, Salesforce, Concur, and in-house add-ons and software.<\/li>\n<li>We have the support of great financial partners such as BBVA, Santander, Sabadell, HSBC, Monex, Invex,<br \/>\nCiBanco, and KPMG annually audits our accounts.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div>     \t    <\/div>\n             \t    <div class=\"tab-content\">\n                <div class=\"item-title\"><a class=\"anchor-link\"><img loading=\"lazy\" decoding=\"async\" class=\"image-icon\" src=\"https:\/\/bln.com.mx\/portal\/wp-content\/uploads\/2023\/02\/our-way-work-bln-human-resources-ico-off.png\" data-origin-src=\"https:\/\/bln.com.mx\/portal\/wp-content\/uploads\/2023\/02\/our-way-work-bln-human-resources-ico-off.png\" data-hover-src=\"https:\/\/bln.com.mx\/portal\/wp-content\/uploads\/2023\/02\/our-way-work-bln-human-resources-ico-on.png\" width=\"65\" height=\"65\" alt=\"Image\" \/><span class=\"title\">Recursos Humanos<\/span><\/a><\/div>     \t    \t<div class=\"item-content\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"650\" src=\"https:\/\/bln.com.mx\/portal\/wp-content\/uploads\/2023\/02\/our-way-work-bln-human-resources-a.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"\" title=\"our-way-work-bln-human-resources-a\" srcset=\"https:\/\/bln.com.mx\/portal\/wp-content\/uploads\/2023\/02\/our-way-work-bln-human-resources-a.jpg 1920w, https:\/\/bln.com.mx\/portal\/wp-content\/uploads\/2023\/02\/our-way-work-bln-human-resources-a-300x102.jpg 300w, https:\/\/bln.com.mx\/portal\/wp-content\/uploads\/2023\/02\/our-way-work-bln-human-resources-a-1024x347.jpg 1024w, https:\/\/bln.com.mx\/portal\/wp-content\/uploads\/2023\/02\/our-way-work-bln-human-resources-a-768x260.jpg 768w, https:\/\/bln.com.mx\/portal\/wp-content\/uploads\/2023\/02\/our-way-work-bln-human-resources-a-1536x520.jpg 1536w, https:\/\/bln.com.mx\/portal\/wp-content\/uploads\/2023\/02\/our-way-work-bln-human-resources-a-870x295.jpg 870w, https:\/\/bln.com.mx\/portal\/wp-content\/uploads\/2023\/02\/our-way-work-bln-human-resources-a-640x217.jpg 640w, https:\/\/bln.com.mx\/portal\/wp-content\/uploads\/2023\/02\/our-way-work-bln-human-resources-a-480x163.jpg 480w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n\n\t<div class=\"bauer-spacer clearfix\" data-desktop=\"50\" data-mobi=\"30\" data-smobi=\"20\"><\/div>\n\t<div class=\"bauer-accordions accordions\"><div class=\"accordion-item style-2\" style=\"margin-bottom:10px;\"><h4 class=\"accordion-heading\" style=\"\">\n\t\t\t<span class=\"inner\" style=\"\">\n\t\t\t\tCreemos firmemente que las personas felices generan resultados sorprendentes. Por ello, estamos comprometidos a crear un ambiente \npositivo impulsado por la equidad, la diversidad, el trabajo en equipo, la identificaci\u00f3n de objetivos y el aprendizaje continuo para impulsar el alto rendimiento. #JugamosParaGanar.\n\t\t\t<\/span>\n\t\t<\/h4><div class=\"accordion-content\" style=\"\"><ul>\n<li>Disfrutamos de un legado de 75 a\u00f1os de s\u00f3lidos valores familiares y una reputaci\u00f3n inigualable en el mercado.<\/li>\n<li>An effective method to identify, attract, and retain the best talent in the market, ensuring the highest international standards<br \/>\nin line with our brand owners&#8217; requirements. We have less than 5% turnover and an average length of service of 8 years.<\/li>\n<li>We have an arsenal of human resources tools (OMR, individual career plans, talent calibration, succession planning) that<br \/>\nensure the growth and development of our teams and our organization. We are driven by culture of high standards, accuracy,<br \/>\nstructured methods, agility and adaptability to the change we face constantly.<\/li>\n<li>Through our organizational development platform, &#8220;Engage me,&#8221; we evaluate and guide our team members toward goal<br \/>\nachievements and professional growth.<\/li>\n<li>We work with international standards in learning: 100% of our sales team is trained in WSET\u2019s (Wines &amp; Spirits Education<br \/>\nTrust) Level 2 getting an award in Wines to ensure the highest level of knowledge on the market. We have a Leadership Team<br \/>\ntrained on innovation, creativity, negotiation and purchasing skills.<\/li>\n<li>Creemos firmemente en la equidad y fomentamos la diversidad. Lideramos la principal fundaci\u00f3n ESG de la industria en el mercado.<\/li>\n<li>Creemos en el \u00e9xito personal sumado a las victorias del equipo para impulsar resultados y logros significativos adicionales.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div>     \t    <\/div>\n             \t    <div class=\"tab-content\">\n                <div class=\"item-title\"><a class=\"anchor-link\"><img loading=\"lazy\" decoding=\"async\" class=\"image-icon\" src=\"https:\/\/bln.com.mx\/portal\/wp-content\/uploads\/2023\/08\/icon_business_development-01.png\" data-origin-src=\"https:\/\/bln.com.mx\/portal\/wp-content\/uploads\/2023\/08\/icon_business_development-01.png\" data-hover-src=\"https:\/\/bln.com.mx\/portal\/wp-content\/uploads\/2023\/08\/icon_business_development-02.png\" width=\"65\" height=\"65\" alt=\"Image\" \/><span class=\"title\">Desarrollo de negocios<\/span><\/a><\/div>     \t    \t<div class=\"item-content\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"520\" src=\"https:\/\/bln.com.mx\/portal\/wp-content\/uploads\/2023\/08\/Business-Development.gif\" class=\"vc_single_image-img attachment-full\" alt=\"\" title=\"Business-Development\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n\n\t<div class=\"bauer-spacer clearfix\" data-desktop=\"50\" data-mobi=\"30\" data-smobi=\"20\"><\/div>\n\t<div class=\"bauer-accordions accordions\"><div class=\"accordion-item style-2\" style=\"margin-bottom:10px;\"><h4 class=\"accordion-heading\" style=\"\">\n\t\t\t<span class=\"inner\" style=\"\">\n\t\t\t\tLa principal responsabilidad de un Desarrollo de Negocios (BD) es hacer crecer el negocio identificando m\u00e9todos a largo plazo para aumentar el valor a trav\u00e9s del desarrollo de relaciones, mercados y clientes. Adem\u00e1s, la mejora puede consistir en construir y mantener relaciones con aliados y socios, o puede implicar se\u00f1alar oportunidades de crecimiento en otros canales.\n\t\t\t<\/span>\n\t\t<\/h4><div class=\"accordion-content\" style=\"\"><p><strong>Habilidades de Comunicaci\u00f3n:<\/strong> Un BD debe ser capaz de negociar. Aunque puede que no sea el encargado de cerrar el trato, es el responsable de generar clientes potenciales y de hacerlos avanzar por el embudo comercial.<\/p>\n<p><strong>Gesti\u00f3n de proyectos:<\/strong> Estas habilidades incluyen liderazgo, el an\u00e1lisis, la gesti\u00f3n de riesgos y el dise\u00f1o de estrategias priorizando y comprometiendo todas las \u00e1reas conectadas, apoyando el trabajo en equipo, resolviendo conflictos y evaluando el rendimiento.<\/p>\n<p><strong>Habilidades de ventas y marketing:<\/strong>BD debe comprender los principios b\u00e1sicos de ventas y marketing y c\u00f3mo aplicarlos en su rol, el objetivo es hacer crecer el negocio a mediante la prospecci\u00f3n, el fomento de las relaciones con los BO (Business Owners) y la actualizaci\u00f3n de la plataforma de gesti\u00f3n de clientes.<\/p>\n<p><strong>Conocimiento del negocio:<\/strong> El Desarrollador de Negocios (BD) utiliza los conocimientos como herramientas y tiene un profundo conocimiento de los mercados.  Estas habilidades implican investigar las necesidades y entender a la competencia para obtener una visi\u00f3n m\u00e1s amplia del mercado objetivo.<\/p>\n<p><strong>An\u00e1lisis de ROI y de Datos:<\/strong> El Desarrollador de Negocios (BD) debe ser capaz de realizar un seguimiento del retorno de la inversi\u00f3n (ROI) y contar con los datos que lo respalden al presentarlo a la organizaci\u00f3n. El BD debe buscar continuamente formas de impulsar el crecimiento de la empresa, beneficiando la capacidad de tener \u00e9xito en el camino.<\/p>\n<p><strong>Creatividad:<\/strong> El Desarrollador de Negocios (BD) tiene la capacidad de explorar y generar ideas que ayuden a los equipos a eliminar los l\u00edmites y ver los retos de una manera diferente.<\/p>\n<div id=\"gtx-trans\" style=\"position: absolute; left: 10px; top: 504.203px;\">\n<div class=\"gtx-trans-icon\"><\/div>\n<\/div>\n<\/div><\/div><\/div><\/div>     \t    <\/div>\n                    <\/div>                \t\t\t\n    \t<\/div>\n\n        <\/div><\/div><\/div><\/div><\/div><\/section><\/div><div class=\"vc-custom-col-spacing clearfix vc-col-spacing-30\"><section class=\"wpb_row vc_row-fluid vc_custom_1702936637745 vc_row-has-fill row-content-position-Default\"><div class=\"bauer-container\"><div class=\"row-inner clearfix\"><div class=\"wpb_column vc_column_container vc_col-sm-12 vc_hidden-lg vc_hidden-md vc_hidden-sm\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"bauer-spacer clearfix\" data-desktop=\"90\" data-mobi=\"60\" data-smobi=\"30\"><\/div><h2 class=\"bauer-text clearfix text-center\" style=\"\"><p><span class=\"font-weight-300\"> Nuestros puntos de fortaleza <\/span><\/p>\n<\/h2><div class=\"bauer-content-box clearfix\" ><div class=\"vc-custom-col-inner-spacing clearfix vc-col-inner-spacing-30\"><div class=\"wpb_row vc_inner vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"bauer-content-box clearfix\" data-padding=\"15px\" data-mobipadding=\"15px\" data-margin=\"\" data-mobimargin=\"\" >\n\t\t<div class=\"inner ctb-1543151641\" style=\"\"  data-background=\"\" data-translatey=\"-5\">\n\t\t\t\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>1<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t\t<\/div>\n\t<\/div><div class=\"bauer-content-box clearfix\" data-padding=\"15px\" data-mobipadding=\"15px\" data-margin=\"\" data-mobimargin=\"\" >\n\t\t<div class=\"inner ctb-2084981033\" style=\"\"  data-background=\"\" data-translatey=\"-5\">\n\t\t\t\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>2<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t\t<\/div>\n\t<\/div><div class=\"bauer-content-box clearfix\" data-padding=\"15px\" data-mobipadding=\"15px\" data-margin=\"\" data-mobimargin=\"\" >\n\t\t<div class=\"inner ctb-974161375\" style=\"\"  data-background=\"\" data-translatey=\"-5\">\n\t\t\t\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>3<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t\t<\/div>\n\t<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"bauer-content-box clearfix\" data-padding=\"15px\" data-mobipadding=\"15px\" data-margin=\"\" data-mobimargin=\"\" >\n\t\t<div class=\"inner ctb-1081813250\" style=\"\"  data-background=\"\">\n\t\t\t\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>4<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t\t<\/div>\n\t<\/div><div class=\"bauer-content-box clearfix\" data-padding=\"15px\" data-mobipadding=\"15px\" data-margin=\"\" data-mobimargin=\"\" >\n\t\t<div class=\"inner ctb-676420319\" style=\"\"  data-background=\"\">\n\t\t\t\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>5<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t\t<\/div>\n\t<\/div><div class=\"bauer-content-box clearfix\" data-padding=\"15px\" data-mobipadding=\"15px\" data-margin=\"\" data-mobimargin=\"\" >\n\t\t<div class=\"inner ctb-1570631075\" style=\"\"  data-background=\"\">\n\t\t\t\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>6<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t\t<\/div>\n\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"bauer-content-box clearfix\" ><div class=\"vc-custom-col-inner-spacing clearfix vc-col-inner-spacing-30\"><div class=\"wpb_row vc_inner vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"bauer-content-box clearfix\" data-padding=\"15px\" data-mobipadding=\"15px\" data-margin=\"\" data-mobimargin=\"\" >\n\t\t<div class=\"inner ctb-1305729370\" style=\"\"  data-background=\"\" data-translatey=\"-5\">\n\t\t\t\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>7<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t\t<\/div>\n\t<\/div><div class=\"bauer-content-box clearfix\" data-padding=\"15px\" data-mobipadding=\"15px\" data-margin=\"\" data-mobimargin=\"\" >\n\t\t<div class=\"inner ctb-130541079\" style=\"\"  data-background=\"\" data-translatey=\"-5\">\n\t\t\t\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>8<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t\t<\/div>\n\t<\/div><div class=\"bauer-content-box clearfix\" data-padding=\"15px\" data-mobipadding=\"15px\" data-margin=\"\" data-mobimargin=\"\" >\n\t\t<div class=\"inner ctb-1840205576\" style=\"\"  data-background=\"\" data-translatey=\"-5\">\n\t\t\t\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>9<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t\t<\/div>\n\t<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"We have developed a unique way of working based on our own three-step selective distribution methodology: Accurate Outlet, Specific Business Plan, and Right Execution. Our SOCD methodology is unique in the market and creates a sharp competitive advantage. It is supported by an in-house, innovative, and globally recognized platform built","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-10731","page","type-page","status-publish","hentry"],"rankMath":{"parentDomain":"bln.com.mx","noFollowDomains":[],"noFollowExcludeDomains":[],"noFollowExternalLinks":false,"featuredImageNotice":"La imagen destacada debe ser de al menos 200 por 200 p\u00edxeles para ser tomada por Facebook y otros sitios redes 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